In this article I am going to help you answer possibly the most important question of all in marketing your care home. You may think that it is 'how do I find new clients?' and that is of course important. But first you must take it back even further and ask yourself this fundamental question:

Who is my ideal Client?

To be effective it is essential to be able to match your advertising and promotion as closely as possible to the person you want to attract. You must try to enter the conversation they are having in their head about their care requirements and to do this you really need to know your ideal client very well.

Let me give you an example. Say you specialise in Dementia Care. Anyone who is not looking for dementia care is of no interest to you whatsoever. Yet you would not believe the number of these homes that advertise or have web sites that say some thing like the following:

Headline:   XYZ Residential Care Home